Myntra finally listens to customers and relaunching their desktop site by June 1st. Personally this is a great news for me and I believe its for everyone out there who are frustrated by the mobile only move by the company. Myntra, owned by the India’s largest e-commerce giant Flipkart, shut its desktop version completely on May 2015 to promote the mobile app revolution. This not only made a bad impression on the customers but also affected the overall sales of the company. The desktop version of Myntra was very simple and easy to navigate. Finding the right product was like matter of minutes. It also won’t send you annoying offer notifications like the android app.
“We found that while a majority of the growth is driven by mobile, the volume of users on desktop hasn’t decreased. We’ve launched a number of new categories such as home furnishing and (fine) jewellery where customers want to see the products on a larger screen. Finally, according to our data, women customers, who are a key area of focus for us, in particular, want to have the option of shopping across channels.” – Myntra chief executive Ananth Narayanan said.
People, still, reacts to this over social media by creating trolls especially in Twitter and Facebook. Last week I badly wanted to buy running shoes and since my last two shoes was from Myntra of course I thought I will go with them for the third time. I download the app from playstore, flicked through some models until I got vexed and decided to visit some malls in Delhi. And when I actually did visited the mall, Select City Walk – Saket one of the best for buying apparel and accessories in New Delhi, I couldn’t find any offers. This is how Mytra responded to me over Twitter for my rather resentful tweet.
@sreeragnk Sad to know that 🙁 The app only move was to provide you a personalized shopping experience.
— Myntra Support (@MyntraSupport) April 25, 2016
The company has finally realized the misstep it took back in May 2015 and by the relaunch of the desktop site, expecting 15-20% increase in the sales for this financial year.